It's all about the stockist

Along the road to where we are now we have realized a number of things:

Firstly, for Sumptuosity it is all about the stockist; we do sell a fair amount through the website and sales are building from the studio shop, but these don't compare to the income from our stockists...

We don't advertise in magazines, tried it for a short while and it didn't make any difference to sales; also we don't do press releases for Craft & Design magazine or Selvedge (or any comparable); generally it is other makers that read these texts, not people who are interested in you and your products...

We don't do craft fairs any more, we did for a year or so but when you're in a hall in whatever town you are so dependent on many things, the weather (not too nice, not too bad), time of year, other things around you; all these things you can't influence...

We concentrate solely on craft trade and trade fairs and our appearance at these fairs; leave the selling of your products to the experts in the craft galleries and gift shops up and down the high streets of Britain, streets which need all the help they can get right now.

Our stockists have become firm friends and many of the good ones have constantly reordered our products through the last three years. These are the people that are keeping (now) five hard-working people busy (and paid full-time) in the studios of Sumptuosity (in York city centre).